The launch challenge
At the earliest stage of Loubby AI’s launch, the AI job and talent platform needed to reach talent and build adoption. My contribution focused on a tailored Twitter campaign.
Shape the message
I brought my marketing and communication experience to the campaign, shaping an approach that gave people a clear reason to discover the platform.
Coordinate the momentum
I brought together a group of people to help push the campaign. Across five days, coordinated distribution helped the message reach beyond a single account.
The outcome
The five-day campaign drove over 5,000 talents onto the platform.