OS / OLAWALE SAMUEL
HOME /02 / THE JOURNEY

A story
in motion.

Founder. Builder. Growth professional. Speaker.

From something
I cared about.

01 / AXIA AFRICAIt started with giving.+

I was a designer, teaching people design for free. I wanted to make an impact, and I have always believed that leading people means putting something into them. Then someone referred a learner who insisted on paying me for the knowledge. At first, that felt unfamiliar. Receiving that first payment made me see something I could build on. That was the beginning of Axia Africa.

Read the Axia Africa story
02 / ROOM 18The music. Without the chaos.+

I loved house music long before I built an experience around it. Going to gatherings brought friendships and connections, but it also helped me see what I wanted to create: a space for people who love the music and the experience, without the chaos. I am rarely content to only consume something I care about. Room 18 grew from that instinct to contribute.

Read the Room 18 story

Wherever I find myself, I try to build capacity around me.

THE PERSON BEHIND THE WORK

Lead people.
Build capacity.
Create something.

My background spans product marketing, campaign management, growth, and partnerships. I have worked across Turbocart, Studdy, DivVerse, Charisol, and Loubby AI, alongside building Axia Africa since September 2022.

Next / Speaking
SELECTED EXPERIENCEVIEW PROFILE

Marketing.
Partnerships.
Expansion.

Selected work across marketing, regional growth, and strategic partnerships.

2022Axia Africa+

Growth and Partnership Lead · Founder / CEO
2022

Business strategy, product development, operations, regional expansion, customer acquisition, go-to-market strategy, and strategic partnerships.

Explore the case study
2023Studdy+

Regional Growth Partnership Manager (Africa) · Contract
2023

African market expansion through marketing and partnerships. Our work secured 20 schools, and I contributed to establishing the pricing model.

Explore the case study
2024Loubby AI+

Marketing Campaign Manager · Contract
2024

An early-launch, five-day Twitter campaign combining tailored communication and coordinated amplification, driving over 5,000 talents onto the platform.

Explore the case study
2023DivVerse LLC+

Growth and Partnership Manager
2023

Business development, market expansion, strategic partnerships, customer acquisition, and brand visibility.

Additional experience

2023Charisol+

Growth and Partnership Lead
2023

Growth strategy, partner relationships, alliances, and performance tracking.

2021Turbocart+

Product Marketing Manager · Contract
2021

Product marketing at Turbocart.

A life.
Still unfolding.

The person behind the ventures. A few moments away from the work.

Olawale in burgundy Yoruba attire and cap
Personal diary / Yoruba attire
Olawale in a white shirt at a café
Personal diary / A quiet moment
Olawale wearing olive attire
Personal diary / In between
Olawale wearing a burgundy cap
Personal diary / Off duty