From marketing
to expansion.

Define the audience, understand the opportunity, and clarify the positioning. My experience includes market research, competitive analysis, and identifying new market opportunities at Axia Africa.

Connect the proposition, channels, and customer journey into a practical growth plan. My roles have covered customer acquisition and go-to-market at Axia Africa, and targeted campaigns at Loubby AI.

Explore new audiences and markets, shape an entry approach, and decide what to test. At Studdy, my work focused on African market entry, regional insights, and partnerships with educational institutions and technology communities.

Growth and Partnership Lead · Founder / CEO
2022

Business strategy, product development, operations, regional expansion, customer acquisition, go-to-market strategy, and strategic partnerships.

Regional Growth Partnership Manager (Africa) · Contract
2023

African market expansion through marketing and partnerships. Our work secured 20 schools, and I contributed to establishing the pricing model.

Marketing Campaign Manager · Contract
2024

An early-launch, five-day Twitter campaign combining tailored communication and coordinated amplification, driving over 5,000 talents onto the platform.

Growth and Partnership Manager
2023

Business development, market expansion, strategic partnerships, customer acquisition, and brand visibility.