OS / OLAWALE SAMUEL
EXPERIENCE /CASE STUDY / 2023

Studdy AI

Opening an African market through marketing, school partnerships, and locally informed pricing.

An AI tutor.
A new market.

Studdy is a YC-backed AI tutoring startup. The company wanted to expand into African markets, and I was hired to lead regional growth and partnership work. The challenge was to connect the product with local institutions and build a path into the market.

Connecting marketing
with partnerships.

My work brought together market expansion, marketing, and school partnerships. Alongside building institutional relationships, I helped shape the pricing model for the market.

20 schools secured.

Through our marketing and partnership work, we secured 20 schools. I also contributed to establishing the pricing model. The school result reflects our collective marketing and partnership work.

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